My art and practice shifts and evolves through time but what remains is the focus on looking at materials and images differently. Whether I manipulate an object or image, it's safe to say that nothing is as it seems. You'll learn, with me, that regardless of the result, process is everything.
MOR OF my Story
It all started with...
Visual Art
Every high school career test said artist and I hated everything else. How do you build a career in a fickle industry with no real path to success? So I started with the ''basics''. Learning about my heritage and mimicking my Armenian ancestors. I focused on tradition and manual work. Prevalent themes were nostalgia, ornamentation, self discovery and craftsmanship.
It then evolved to...
Jewelry
Make On Repeat was born. After starting to adorn my own body, I shifted to making more accessible items for other people. Opening a short lived Etsy page, participating in multiple pop ups and making custom pieces for clients. It was exciting to see people proudly wearing my work.
I got impatient and started...
Photography and Graphic Design
With a material based and time consuming practice it became clear that fluidity and ease of motion was important. The obvious step was photography and Graphic design. I began with event photography as a way to network and create traffic to my social media. My eye then moved to everyday angles and wide landscape shots. Manipulating colour and shapes into content that made me happy was my way of learning Photoshop and Lightroom.
And movement was introduced...
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Videography and Editing
I wanted to bring my art to life. A gallery space and instagram feed wasn't working for me. My work became more complex and in order to properly tell its story I had to face my fear and begin the daunting task of filmmaking. Youtube was always an elusive goal but the overwhelm of the video format was one of my biggest hurdles. Directing and producing my first short film was my leap into the unknown.
